Playtech and Kindbridge have joined forces to launch a pioneering gambling study project in the United States – Sustainable Gambling – iGB.
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Playtech and Kindbridge Collaborate on Innovative Gambling Research in the US
The research project is the first of its kind in the US
Playtech, a leading global gambling technology firm, and Kindbridge, the world’s first virtual mental health clinic focused on gamers and gamblers, today announced a new research partnership that will develop a scientifically-backed gambling treatment framework for telehealth settings through the newly established Kindbridge Institute.
The collaboration aims to utilize technological advancements to enhance comprehension and treatment of gambling and digital addiction-related issues, with the objective of improving treatment outcomes in virtual environments. The research will concentrate on the mental well-being of gamblers, gamers, and those struggling with digital addiction, and identify areas where they can receive assistance and support.
The Kindbridge Institute has tasked the Rutgers University Center for Gambling Studies in New Jersey (a leading public research university in the US) to establish a scientifically-backed telehealth model that will be used to evaluate the effectiveness of support and treatment for digital gambling-related issues.
This investigation will empower data to be utilized in peer-reviewed investigations and furnish an unparalleled magnitude and range of data collections for examining this populace.
Kindbridge is collaborating with American casino operators, insurance providers, and social impact organizations to establish access to treatment pathways through telemedicine, which will eliminate obstacles for bettors and gamers to gain access to specially trained resources that can assist them in proactively managing their mental well-being.
With the backing of these organizations, the Kindbridge Research Institute will be capable of analyzing player data, as well as data Kindbridge gathers from its clinical network, to better comprehend the fundamental causes of potentially detrimental gambling and gaming behaviors.
This examination will then be employed to define personalized, intelligent treatment approaches designed to have the greatest influence on those seeking assistance. The time frame for the release of these insights is anticipated to be 18 to 24 months.
Mor Weizer, Chief Executive Officer of Playtech, stated: “The cooperative research with Kindbridge and Rutgers University will play a vital role in aiding the industry to design and deliver high-quality digital health and mental health support to assist those at risk of and impacted by gambling-related harm.
“We are enthusiastic about partnering with the Kindbridge Research Institute and Kindbridge Clinical Network as they are spearheading the next generation of gambling treatment, services, and support in the United States.”
Kindbridge’s chief executive, Daniel Umfleet, stated that merging player information with Kindbridge’s clinical network data will yield unparalleled, significant insights. The vastness of the data set allows for a more profound comprehension of individuals currently grappling with detrimental gambling habits, as well as the support network members potentially impacted.
“This investigation will empower data scientists, academics, and researchers to attain a more profound understanding than ever before of effective support and treatment within the digital realm.”
Dr. Leah Novo, director of the Rutgers University Center for Gambling Studies and lead researcher on the study, remarked: “We are thrilled to collaborate with Kindbridge to establish a standardized and efficient treatment framework for problematic gambling and video gaming. Kindbridge is the pioneering organization in the United States specifically dedicated to treatment in these domains, offering therapies whose effectiveness we can evaluate, thereby addressing a gap in unmet needs within this rapidly expanding field.”
Through this partnership, Playtech is also providing Kindbridge with digital learning expertise and assistance from its Playtech Academy team to aid in the development of Kindbridge’s internal learning management system for utilization by therapists and internal personnel. Kindbridge’s therapists are undergoing a comprehensive training program, and Playtech is aiding the team in digitizing its content.
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