Entain has extended its three-year collaboration with Scientific Games for their content aggregation platform.
Entain, previously known as GVC Holdings, will continue to utilize Scientific Games’ OpenGaming system.
Entain’s brands, including Ladbrokes, Coral, bwin, PartyCasino, and Gala, will have access to over 3,000 gambling games from diverse studios, as well as tools for responsible gambling, through the content aggregation platform.
The agreement encompasses Entain’s operations in the United Kingdom, Germany, Greece, Italy, Spain, and Portugal.
“OpenGaming has been a crucial component of our online gambling offerings for an extended period, aiding us in becoming one of the largest and most exceptional casino portfolios globally,” stated Valérie Gélinas, Chief Product Officer at Entain.
“Extending our partnership with Scientific Games will enable us to continue expanding our market presence in regulated markets across Europe and beyond.”
Dylan Slaney, Senior Vice President of Digital Games at Scientific Games, added: “We have a multitude of thrilling new games set to be released soon, which Entain brands will receive through our content aggregation platform.”
OpenGaming possesses robust regulatory instruments, enabling us to provide Entain with significant assistance, aiding them in broadening their operations within regulated markets.”
Entain disclosed last week that their income for 2020 remained nearly stable at £3.63 billion, with expansion in their online ventures largely counterbalancing a decrease in their retail activities.
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