Aspire Global has teamed up with Rightlander, a compliance specialist, to bolster its responsible marketing initiatives.
Under the arrangement, Rightlander will furnish Aspire with its comprehensive marketing scanning tool, intended to aid in affiliate management and adherence to regulations.
Rightlander’s software examines millions of web pages every month, tracking each link to determine how brands are promoted. The software analyzes links, text, and images, reporting on content that might not be compliant, outdated offers, inaccurate marketing materials, and harmful language for the operator.
The software’s features include a compliance monitoring tool that continuously oversees marketing management and identifies potential breaches, and a pay-per-click monitoring tool that pinpoints advertisements that could be detrimental to the brand.
Liesbeth Oost, Sustainability Manager at Aspire, stated, “We believe that the future belongs to those organizations that can generate long-term profits from promoting sustainable user behavior across the entire enterprise.”
As a result, we have been exploring methods to enhance the utilization of technology within our operations. For instance, through Rightlander’s instruments, which contribute to the development of a sustainable and secure gambling environment.
Nicole Mitton, the leader of Customer Success at Rightlander, stated: “Our technological advancements simplify the process for our collaborators to observe how publishers are linking to their brands and notifies them of any potential infractions.
“We anticipate collaborating with Aspire Global to establish a more secure gambling environment.”
This recent agreement follows Aspire’s previous announcement earlier this month regarding a 20.7% year-over-year surge in third-quarter revenue. The company also indicated that its recent acquisition of BtoBet, a sports betting technology provider, will present “limitless growth possibilities.”
Total revenue for the three-month period ending on September 30 reached €40.1 million (£35.8 million/$47.6 million), but this figure expanded by 26.1% to €41.9 million when considering the acquisition of BtoBet in mid-September.
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