## Softswiss Casino Platform Enhances Its Intelligence with AI
The Softswiss Casino Platform, renowned for its prize-winning software, has just received a significant improvement. They have integrated AI into their event feed and modernized their bonus structure.
The event feed, which is utilized by a staggering 80% of users, monitors player activity in real-time and provides operators with a continuous flow of data. This new update expands the feed to encompass even more occurrences, such as competitions, player updates, rewards, and even payment information.
However, the true transformation occurs with the introduction of AI. Softswiss is employing machine learning to forecast aspects such as the amount of money players will invest over time and their likelihood of departing the casino. They can even detect fraudulent traffic from unreliable partners!
This predictive information is a game-changer for operators. They can now focus their marketing endeavors on specific demographics, identify their most valuable patrons, and even pinpoint those who are on the verge of leaving. This assists them in maintaining player satisfaction and engagement, ultimately decreasing the number of players who depart. By identifying fake traffic, operators can also ensure their advertising funds are used judiciously.
Furthermore, event stream data has improved the precision of customized bonus distribution via the bonus API. Ivan Borschyov, Chief Operating Officer at Softswiss Casino Platform, stated: “We are thrilled to announce the latest update to the Softswiss Casino Platform, which incorporates the integration of machine learning into event streams and streamlined bonus administration. These advancements provide operators with more effective, data-driven instruments for player engagement and business improvement. Precise forecasting and planning allow operators to foresee shifts in player activity and proactively lessen risks. We believe these innovations will establish a new benchmark for online gaming management, further strengthening Softswiss’s leading position in the industry.” This feature recently updated the “Total Duration” characteristic, merging the activation and wagering periods for bonuses. Another enhancement is the direct activation of free spins through the bonus API, addressing the prior issue where free spins were granted but not activated. In the previous year, the Softswiss Casino Platform received GLI-19 certification, simplifying the process for operators interested in utilizing Softswiss’s turnkey solution to enter new markets. The Softswiss team will be at booth N8-231 at the ICE London exhibition in 2024 to share their latest developments and discuss their offerings with the iGaming community.
Sign up for the iGaming news newsletter.
