## Softswiss: Will Digital Currency Casinos Be the Next Big Thing in Gaming?
The worldwide digital currency market is valued at a staggering £954 billion, presenting a massive chance for the gaming sector to seize. Softswiss’s Co-CEO, Andrey Starovoitov, shared his insights on why their company has been at the forefront of crypto casino software for the past decade.
**iGB:** Everyone is discussing the potential of digital currency in gaming, and Softswiss’s data reveals a significant surge in transactions. What patterns are you observing among players? What characteristics define the typical crypto gambler?
**AS:** In comparison to traditional players, digital currency users tend to be younger and hail from Canada, Germany, and Asia. Distinct digital currency brands draw in different types of players based on their location and age. For instance, early adopters such as Bitstarz and MBit differ from newer brands like Stake, Roobet, Rollbit, Duelbits, and BC.Game. These newer brands are cultivating robust communities around their brand, leveraging chat and forums to attract and retain players.
These are merely a handful of the elements that will have an effect, in addition to transaction velocity, the availability of demonstrably fair gaming, and other factors.
iGB: How is the escalating rivalry and demand in the digital currency market influencing early digital currency adopters like Softswiss?
AS: I would not characterize the digital currency gambling market as particularly competitive – rivalry is steadily increasing, but it is far from its zenith. We are witnessing interest from market behemoths in digital currency gambling, with numerous enterprises contemplating integrating payment methods like Coinspaid to facilitate digital currency deposits. Some companies are opting to launch separate digital currency brands, with identical design and functionality, bolstering their portfolio with novel digital currency-centric bonus products, such as Stake.com, Bitstarz, MBit, Rollbit, Duelbits, Roobet, and BC.Game.
Many market participants have a cautious interest, rather than a willingness to enter this niche. We can discern the logical reasons behind their behavior, such as a deficiency of digital currency expertise or a robust team of specialists, difficulty locating traffic to attract a digital currency audience, digital currency gambling regulations, and the overall attitude of regulators towards digital currencies, which they believe do not exist. However, this niche is actively evolving, and the market leaders I mentioned previously are now being trailed by new high-potential entrants who are capable of making significant progress, such as Stake.com in 2021.
Its crucial for SoftSwiss to distinguish its crypto gaming offerings in a crowded market. What sets SoftSwiss apart from its rivals?
First and foremost, it’s their deep knowledge and extensive experience in using and integrating cryptocurrencies for gambling. As a trailblazer in this niche and the first to introduce crypto to the B2B sector, SoftSwiss has made crypto gambling development a central part of its strategy. This includes, in particular, cultivating knowledge and expertise within the team, developing crypto-friendly products, and staying ahead of the product trends observed for all crypto brands.
All products within the SoftSwiss ecosystem (casino platform, game aggregator, sportsbook, jackpot aggregator, and Affilka) are compatible with crypto, and their partner product – the crypto payment gateway Coinspaid – is the ideal choice for launching crypto operations. For instance, the SoftSwiss game aggregator currently supports around 50 game providers using over 20 different cryptocurrencies and is capable of integrating new cryptocurrencies based on the needs of clients and partners.
The in-game currency conversion feature integrated into their flagship casino platform is a unique solution that allows cryptocurrency balance holders to access and enjoy non-cryptocurrency games. SoftSwiss Sportsbook and Jackpot aggregator are also fully equipped to work with cryptocurrencies.
The gaming sector must educate those who run it, those who provide its tools, and those who oversee it on the subject of digital currencies. Supervisory bodies should collaborate with companies to integrate digital currencies into gambling regulations. This would benefit all parties and increase clarity. Many regulatory authorities are overlooking this matter, but it is crucial. Our firm can assist by offering information and technical assistance to operators and game developers. We can help them accept all forms of digital money and guide them through the entire procedure.
We are convinced that educating and guiding operational groups on cryptocurrency usage is another area of expansion and development that will bolster our offering.
iGB: Recently, Softswiss was recognized as Cryptocurrency Company of the Year at the 2023 International Gaming Awards. What distinguishes you from your rivals in terms of cryptocurrency operations? What advancements have you introduced to the market in this field?
AS: We are thrilled to have received this recognition, and more importantly, industry acknowledgement of our leadership in crypto gambling. The award truly reflects our strategy and enthusiasm – making cryptocurrency simple and user-friendly. Years ago, Softswiss bravely embraced cutting-edge innovation and integrated cryptocurrency into gambling, propelling the industry to new heights.
I would venture to say, the nomination and award came as no surprise to us, as the company has made significant progress, refining its expertise, developing a range of features, and adapting standard operations for a cryptocurrency audience. Nine out of ten crypto gambling leaders utilize our products. All of this demonstrates that Softswiss is the undisputed leader in the crypto gambling space.
iGB: What are your forecasts for cryptocurrency in 2023? What could impede its widespread acceptance?
While the cryptocurrency market has experienced fluctuations, the crypto gambling sector and its user base are poised for continued expansion. Gamblers appreciate the ease, simplicity, and a level of privacy that digital currencies provide. We observe a noticeable surge in interest in this specialized market, with an increasing number of operators, including those at the highest level, integrating cryptocurrencies into their payment systems.
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