## Codere and Los Blancos Ink Extended Victory Pact
Gaming powerhouse Codere, a major player in the Latin American betting scene, has inked a renewed sponsorship agreement with the iconic football club Real Madrid. This extended collaboration will run for an additional five seasons, concluding in June 2026. The partnership represents a strategic maneuver for Codere, granting them deeper access to the fervent Latin American market and bolstering their international footprint.
With brand recognition in over 20 nations, including Mexico, Puerto Rico, the Dominican Republic, and throughout Central and South America, Codere is strategically poised to capitalize on Real Madrid’s worldwide allure. The sponsorship encompasses crucial markets where Codere maintains an online presence, such as Colombia, Mexico, Panama, Argentina, Chile, Peru, Brazil, Uruguay, and Puerto Rico.
Since its inception in 2016, the Codere-Real Madrid alliance has been a harmonious pairing, founded on mutual principles of achieving excellence and a dedication to global leadership. Vicente Di Loreto, Codere’s CEO, conveyed his excitement, remarking, “The renewal of our partnership with Real Madrid fills us with enthusiasm. Our shared values and ambition to be industry front-runners unite us, and we eagerly anticipate leveraging the global reach of this world-renowned brand.”
Codere secured its place in history as the first online gaming entity in Latin America to be publicly listed on the US stock exchange. While they have encountered recent difficulties, particularly financial strains stemming from the COVID-19 pandemic, this partnership signifies their determination to surmount these obstacles. Moshe Edree, Managing Director of Codere Online, emphasized the deal’s importance, stating, “This strategic agreement renewal with Real Madrid will be instrumental in our ambitious growth strategy within Latin America.”
This collaboration is poised to revolutionize the industry. Our vision extends beyond simply enhancing our current digital sports wagering platform. Imagine harnessing Real Madrid’s immense supporter base to penetrate burgeoning South American territories such as Brazil, Chile, and Peru – the possibilities are vast once legal frameworks align.”
