## Streamlining the New Player Experience: An Insider’s Look at Gaming
Alex Czajkowski examines the realm of online gaming, investigating methods to automate user onboarding for enhanced engagement.
Acquiring new users is paramount for any gaming enterprise. While approaches may vary globally, one element remains consistent: automating crucial onboarding steps can dramatically elevate conversion rates and minimize expenses. Irrespective of your geographic location or game genre, potential users fall into two groups: active and passive.
Active users have a clear objective. They’re eager to play, and your role is to facilitate their entry swiftly and effortlessly. Avoid overwhelming them with unnecessary obstacles; provide assistance if they encounter difficulties. Typically, these players aim to sign up, add funds, claim their bonuses, and immediately engage in gameplay.
Imagine purchasing a new computer. You’ve conducted research, identified your desired specifications, and are prepared to buy. The last thing you desire is an aggressive salesperson attempting to upsell you on unnecessary features. However, a helpful salesperson might suggest a previous year’s model with comparable specifications at a reduced price.
Likewise, active gamers, while eager to participate, can still benefit from subtle direction. They don’t require explanations of password requirements – they possess the experience to create a secure one. But a gentle reminder about a loyalty program offering points redeemable for tangible rewards? Now that’s something that might pique their interest.
Although we don’t aim to obstruct autonomous prospective clients exploring our sales pipeline, ensuring they consistently feel knowledgeable and assisted is crucial. This approach also boosts transformation ratios, not to mention it’s a prime chance to showcase your brand’s character.
Certainly, eye-catching pop-ups or prominent banners near significant forms are options. However, these represent one-sided communication, broadcasting data *to* your prospects instead of engaging in a dialogue *with* them. Sinitic.ai, a top-tier AI-driven, gaming-centric chatbot supplier—or rather, an automated intelligent consumer experience (AICX) framework—empowers operators to establish that “improvised exchange” throughout the journey. This is achieved through an open, automated chat interface employing proactive yet discreet messaging. Within this interface, the chatbot interjects with cues and assistance offers as the user completes forms, concurrently reminding them of promotions and noteworthy site updates (e.g., a new game release or an upcoming major tournament).
Should our independent lead express curiosity in any prompt, engaging with the bot is simple. Leveraging the specialized domain-specific NLP (Natural Language Processing) underpinning the bot, a natural conversation about the subject matter can unfold between the lead and the website. They can even diverge and delve into any related topic the lead might inquire about, for instance: What are the probabilities for Liverpool versus [insert team]?
This evening’s match featuring Arsenal? A conversational AI assistant, customized to reflect your brand’s tone, can provide immediate responses to these inquiries, regardless of whether they are direct, casual, or humorous.
Conversely, outbound prospects require direction. They resemble new fathers, confronted with a vast selection of over 300 infant car seats, with prices spanning from $50 to $500. At this juncture, they seek one thing above all else – assistance. A sophisticated chatbot can steer these potential customers through the procedures of account creation, funds addition, and bonus redemption, offering step-by-step guidance when necessary; akin to an agent providing constant support, but without the delays inherent in human interaction, as agents manage multiple conversations concurrently and cannot devote their full attention to a single individual. An embedded chatbot should possess awareness of the prospect’s position within the user journey, even their current form field, and deliver well-timed prompts.
In a similar vein, the chatbot can interject with “promotional communications” such as current offers that might pique their interest, games suitable for beginners, and matches they may wish to wager on. These actions contribute to conversion optimization, not to mention customer retention; a significant factor contributing to the rapid loss of new players by online casino operators is their engagement with unsuitable games, leading to swift depletion of funds and subsequent disappointment. This pitfall can be mitigated through chat-based assistance and proactive communication to minimize player attrition.
Within certain markets and cultural contexts, potential customers exhibit a preference for this type of outgoing approach.
For instance, whereas prospective clients in the Land of the Rising Sun favor being completely in the know before even browsing a webpage, Vietnamese individuals are more at ease with a guided interaction. Although autonomous participants might be more prevalent in established Occidental markets, the crucial element is to provide automated, smart chat assistance for both user categories. In sharp distinction to Eastern marketplaces, Western ones, especially the Middle Kingdom, depend significantly on personalized, direct marketing interactions to engage gamers to visit their sites. Companies in China make substantial investments in hiring numerous native Mandarin speakers to connect with potential and current players through WeChat and other social networking platforms. These one-to-one dialogues utilized for user acquisition can be automated, including those categorized as “romantic engagement” which constitute roughly one-fifth of all exchanges.
Sinitic.ai’s AICX product can transmit communications through virtually any medium, whether it’s the omnipresent (and incredibly favored) web chat, text messaging, WeChat, Line, Facebook Messenger, WhatsApp, the list goes on. Therefore, regardless of where you prefer to locate your players, you can implement an AI-driven chatbot that utilizes the same strategy employed in your contact centers to acquire players. Moreover, chatbots don’t require rest periods, become unwell, request salary increases, or necessitate accommodation or transportation reimbursements – all practical considerations when managing a contact center. Some argue, “Chatbots are the new electronic mail.” However, in actuality, they surpass email; they can be simultaneous or non-simultaneous, contingent upon player inclination.
Nowadays, users can engage with online platforms instantly – think live conversations. Alternatively, they can opt for notifications only when something noteworthy occurs, like a fantastic bonus appearing. No need to constantly monitor the screen!
Regarding staying informed, automated assistants are gaining immense popularity. Frankly, who really enjoys sifting through frequently asked questions? These bots are like the helpful support agents of the online realm, always available to address inquiries and even direct players to the most exciting games with the highest prizes.
And with artificial intelligence and language processing doing their thing, systems like Sinitic.ai’s AICX can elevate this entire engagement aspect to new heights. Imagine customized encounters, increased user registrations, and players remaining engaged because they’re having a great time. It’s a positive outcome for all parties involved!
