A global payments company, AstroPay, has revealed a sponsorship agreement with the Sri Lankan T20 cricket squad. This signifies AstroPay’s initial venture into the realm of cricket. The firm’s emblem will be prominently displayed on the team’s uniforms and practice attire during the forthcoming ICC Men’s T20 World Cup, hosted in the United Arab Emirates and Oman.
This collaboration represents a calculated maneuver by AstroPay to heighten brand recognition within the Indian subcontinent, a territory where cricket commands immense adoration across all population segments. Mikael Lijtenstein, Chief Executive Officer of AstroPay, conveyed his enthusiasm regarding the partnership, emphasizing the organization’s dedication to broadening its footprint in developing markets.
Ashley De Silva, Chief Executive Officer of Sri Lanka Cricket, greeted AstroPay warmly and expressed optimism that the alliance would furnish substantial brand visibility for the company during the eagerly awaited competition.
Recognized for simplifying digital transactions in developing economies, AstroPay is now accessible globally. Users across continents such as Europe, Asia, Africa, and Latin America can now utilize the reliable platform.
